Privacy Policy

Privacy Policy for Designer Kitchen Direct

Last Updated: 12th May, 2025

This Privacy Policy describes how Designer Kitchen Direct (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit our website [https://designerkitchendirect.co.uk] (the “Site”) or interact with our services. We are committed to protecting your privacy and ensuring the security of your personal information.

1. Information We Collect

We collect different types of information from you, including:

• Information You Provide Directly: This includes information you provide when you fill out forms on our Site, such as contact forms, quote request forms, or newsletter sign-up forms. This information may include your name, email address, phone number, WhatsApp number, postal address, and any other details you choose to provide about your kitchen project.
• Information Collected Automatically: When you visit our Site, we automatically collect certain information about your device and browsing activity, including:
  
   
  • IP Address: Your computer’s or device’s internet protocol address.
  • Browser Type and Version: The type and version of the web browser you are using.
  • Operating System: The operating system of your device.
  • Referring/Exit Pages: The websites you visited before or after our Site.
  • Pages Visited: The specific pages you visit on our Site.
  • Date and Time of Access: The time and date you access our Site.
  • Clickstream Data: Information about your interactions with our Site, such as the links you click and the searches you perform.
  • Cookies and Similar Technologies: We use cookies and similar tracking technologies (as described in our Cookie Policy, which may be provided separately or integrated herein) to collect information about your browsing behavior and preference.
• Information from Third-Party Sources: We may receive information about you from third-party services we use, such as:
  
  • Google Ads: For conversion tracking and audience targeting.
  • Google Analytics: For website analytics and understanding user behavior.
  • Meta Pixel (Facebook Pixel): For tracking conversions, building audiences, and serving targeted ads on Facebook and Instagram.
  • Mailchimp: For managing email marketing lists and sending email communications.
  • Pinterest Ads: For tracking conversions and serving targeted ads on Pinterest.

2. How We Use Your Information

We use the information we collect for various purposes, including:

• Providing and Improving Our Services: To operate and maintain our Site, process your inquiries, provide you with quotes and information about our products and services, and improve the user experience.
• Communication: To communicate with you regarding your inquiries, orders, or requests. This may include contacting you via email, phone, or WhatsApp based on the contact information you provide in our forms to discuss your specific kitchen project.
• Marketing and Advertising: To send you promotional emails and targeted advertisements about our products and services that may be of interest to you. We use Mailchimp for our email marketing and Google Ads, Meta Pixel, and Pinterest Ads for online advertising.
• Analytics and Website Improvement: To analyse website traffic and usage patterns, understand how users interact with our Site, and improve its content and functionality using Google Analytics.
• Personalisation: To personalise your experience on our Site and tailor our communications and advertisements to your interests.
• Legal and Compliance: To comply with applicable laws, regulations, and legal processes.
• Customer Support: To provide you with customer support and respond to your questions and requests.

3. How We Share Your Information

We may share your personal information with the following categories of recipients:

• Service Providers: We share information with third-party service providers who assist us in operating our Site, conducting our business, and providing our services, such as:
  
   
  • Google: For advertising and analytics services (Google Ads and Google Analytics).
  • Meta (Facebook): For advertising and analytics services (Meta Pixel).
  • Mailchimp: For email marketing services.
  • Pinterest: For advertising services (Pinterest Ads).
  • Other service providers who help with website hosting, data analysis, customer service, and payment processing. These providers are contractually obligated to protect your information and use it only for the purposes for which we disclose it to them.
    
     
• Business Transfers: In the event of a merger, acquisition, sale of assets, or other business transaction, your information may be transferred to the acquiring entity or third party involved.
• Legal Requirements: We may disclose your information if required to do so by law or in response to a valid legal request, such as a court order or government investigation.
• Protection of Rights: We may disclose your information when we believe it is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.

4. Your Rights and Choices

You have certain rights regarding your personal information, including:

• Access: You have the right to request access to the personal information we hold about you.
  
   

  Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.

• Erasure: You have the right to request that we delete your personal information under certain circumstances.
  
   

  Objection to Processing: You have the right to object to the processing of your personal information for certain purposes, such as direct marketing.

   

  Restriction of Processing: You have the right to request that we restrict the processing of your personal information under certain circumstances.

   
• Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.
  
   
• Withdrawal of Consent: If we rely on your consent to process your personal information, you have the right to withdraw your consent at any time.

To exercise any of these rights, please contact us using the contact information provided below. We may need to verify your identity before fulfilling your request.   

You also have the right to lodge a complaint with a supervisory authority if you believe that our processing of your personal information infringes applicable data protection laws. In the UK, the supervisory authority is the Information Commissioner’s Office (ICO).

5. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

The retention period for different types of personal information may vary depending on the purpose of processing and applicable legal obligations. For example, we may retain contact form data for a reasonable period to follow up on your inquiries and for our internal record-keeping.

6. Security of Your Information

We take reasonable measures to protect your personal information from unauthorised access, use, disclosure, alteration, or destruction. These measures include technical, administrative, and physical safeguards. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee the absolute security of your information.

7. Third-Party Websites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or the content of these websites. We encourage you to review the privacy policies of any third-party websites you visit.

8. Children’s Privacy

Our Site is not intended for children under the age of 16, and we do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete it as soon as possible.

9. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page and update the “Last Updated” date at the top. We encourage you to review this Privacy Policy periodically.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Designer Kitchen Direct Ltd
Millennium House, 30 Junction Road, Sheffield, S11 8XB.
info@designerkitchendirect.co.uk